Mens underwear are starting to rival women’s lingerie for sheer sexiness, range of styles, colours and fabrics, which is resulting in an ever growing selection from leading designer brands, particularly in the retro style

‘Oh Behave’ I hear you say as the latest range of men’s underpants look like something straight from the film set of an ‘Austin Powers’ movie. With some great ‘mojo’ catching designs from the swinging 60’s retro styles and that only a few years ago you would have been ridiculed for sporting in the locker room.

What has driven this craze for underpants that look something like what your dad would have worn is unclear and yet everyone seems to want to get their hands on them. With stark bold colours, deep waist band, y-front styling and heavy embroidery on the seams they are most certainly very unique and in sharp contract to the lines we have seen hitting the high street in recent years.

Popular brands launching some great retro styles are from Aussie Bum, Jockey and Ginch Gonch and other well known designers are seemingly following the fashion. It now seems it is cool to be seen in this range of low cut hipsters and briefs that have a snug fit and made from soft cotton based fabric, some of which have strong motifs emblazoned on them for that added visual impact.

One reason that we may be seeing men’s underpants going ‘retro’ is from a desire to make more of a statement about ourselves and in doing so we are looking more towards a fashion period that was symbolized by challenging conventions, being bold and questioning cultural and social attitudes. After all, fashion is all about making a statement and the 60’s and early 70’s saw people becoming more and more outspoken in relation to a variety of hot issues, most notably at that time was possibly the Vietnam war. It is interesting that we are suddenly seeing a return to similar fashions in underwear, when we are also witness to many people becoming equally outspoken about similar political topics.

Whatever your views are, one thing is for sure and that is men’s underwear is definitely going bold this year in both mens thong, briefs and trunks. It seems set to be around for a while and interestingly, we also seem to be seeing similar shifts towards bolder styles in women’s underwear as well, particularly with the decline in women’s thongs and rising popularity on ladies boy shorts.

Interested in finding more about your mens underwear styles and what is hot in designer men’s underwear, then visit anyone of the numerous online retailers of mens underwear or fashion sites to discover what is hot and what is not in mens underwear.

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Historically it has been women, who have bought sexy underwear for their man in order to please him, but times are changing and the modern woman is looking for more than a pair of supermarket multipack mens boxers that have been over washed. So guys, if you want to thrill the ladies it’s time to take a long hard look at your underwear drawer. Here are a few tips to help you on your way.

1. Get rid of anything that is over 24 months old, over washed faded undies are a definite no, along with any item which has saggy elastic, holes or any strange stains!

2. Do they all still fit you? It’s no good wearing underpants which is too small (or too big) they just make you look a little porky.

3. Look at the colour spectrum. Mens underwear has come a long way in the last few years, and gone are the days of navy, black, white and grey only. The colour styles change from season to season so make sure you’re up to date, but also the colour you choose flatters your skin tone. If you are milky white you may want to stay clear of yellow and greens. Matching your underwear shade to your outfit colour is the way most women dress so why not follow that theory.

4. Look at the styles you choose. mens underwear today is available in a host of styles to suit any shape and size. Don’t be afraid to try something different, but be realistic about your body, whilst a man with a Chippendale body looks great in a thong or g-string, a flabby gut and spotty bum tends to have the opposite effect on the ladies, so you may be more suited to mens boxers!

5. Consider about the material you select, as a wealth of technical fibres are used in underwear, so if you are active and go to the gym a lot, look at sports underwear that performs well and wicks moisture away from the skin. HOM Fashion offer a great selection of sports and active mens underwear. For everyday wear, think about something a little more adventurous than cotton jersey, have a look at microfibre ranges which wash well are super soft and comfortable and give great support. And for the evening, look at the sensuous semi sheer fabrics which are soft to the touch.

6. Think about quality! Whilst labels are not everything, the old adage you get what you pay for – applies to mens underwear! Look at the designer ranges, such as HOM, Mey and Manstore it is here that you will come across the fabrics and cuts to suit you. The quality and comfort is there too, and you will find that they will wash well and maintain there shape and colour without the stitching coming undone and the elastic stretching out of shape.

So now you have a little food for thought and a few tips to set you on your way, but just one more thing to bear in mind – don’t forget to wear clean underwear if you want to please the ladies!

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